FLAME是用来代表这辆车最好的名字。
FLAME is the name that best represents the bike.
这个名字是由街车充满态度又具有生命力的个性，
The name is inspired by the vibrant attitude of a street bike
和高金公司在锻造金属时产生的爆炸画面、颜色启发而来。
and the colours of the company’s metal casting that suggest the image of an explosion.
FLAME传达的了一种感觉：
这辆车具有在任何情况下都时刻准备出发的“力量”，
Flame transmits “power” as if it were ready to go under any circumstance
无论是在拥挤交通的城市里的一场竞速，
whether it be portraits of a race between urban traffic (in the context of the city)
还是一次奔向山路的逃离，
or an escape to the mountain roads
这是只有一辆摩托车和骑行能够唤起和给予的自由感。
evoking the freedom that only a motorcycle and the riding dynamics can offer
这个名字唤醒了对自由的感觉，
The name evokes a sense of freedom
就如同钥匙转动点火开关一般迅捷。
like a fire that it can be turned on as soon as the key is turned.
对产品来说，名字是一个至关重要的元素，而对摩托车来说，
The name for the product is a very important element
尤其是在我们这种不认为“它”仅仅只是一个物件的情况下，更是如此。
it is even more so for a motorcycle and for those like us who think that it is not just an object.
事实上，这个名字不仅仅代表“他”的概念，还必须将他的灵魂和独特性完全表现出来，
In fact, it must be an expression not only of his concept but also of his character, his soul
这样才做到了在第一时间给人冲击时，
Knowing how to convey all its characteristics at the first impact
把它的个性和“车格”在不需要过多赘述的情况下传达出来。
without the need for many explanations
我们参与了这个项目中摩托车图纸的研究，
We were involved in this project to study the graphics of the bike
其中包括名字的选择，颜色的主张和贴花的定义。
starting from the choice of the name to the definition of the colours and graphic decals.
对这个产品全方位理解的能力保证了我们
The ability to follow the entire final aspect of the product in all its phases has guaranteed us
可以沿着一个最有效的探索目标来完成有独特理念的产品沟通。
to follow a unique concept that aims at the most effective research for product communication
对这款产品的分析实际上是开始于深入探索公司价值
The analysis, in fact, started from the search for company values combined with the
及骑乘街车时所带来的情感的结合
emotions you associate with riding a street bike.
在这个分析研发方式下，这款产品成为高金品牌的沟通矢量
In this way the product becomes the communicative vector of the GAOKIN brand
呈现出公司（在产品上）的激情，工艺追求，奉献，精准和质量水准
expressing the passion, craftmanship, dedication, precision and quality typical of the company,
不仅如此，还融入了逃离（之旅）的概念和感觉，以及摩托车的自由感和急速感。
combined with the concept and feeling of escape, freedom and rush typical of motorcycles.
这个项目的挑战性在于将整个公司的价值观注入到所有的载体中来选择达到互补的风格。
The challenge was to apply all the values of the company to all the complementary stylistic choices.
如同颜色的选择，其所具有的连结公司画像的概念性意义。
As for the choice of colours, which have a conceptual meaning linked to the image of the company.
比如：
For instance:
宙斯银：
TECH-GRAY:
此颜色使人联想到有科技感的外饰面并表现出公司的机械和技术（生产）进程。
colours that recall technical finishes and refer to the company’s mechanical and technological processes
另一方面，对于赤焰红和荧火黄两个颜色，
For the RED FLAME and NEON SUN colours, on the other hand
我们是受到了“材料融合”的企业形象所启发，
we were inspired by the corporate images of the material fusions,
也就是融合的材料（颜色）（红-黄）创造出了和背景色的强烈对比。
where the colours of the fused materials (red-yellow) create a contrast with the surrounding background
为了创造出一个和谐的视觉影响，
The choice of colours was not limited only to the bodywork
颜色的选择不光局限于车身，
but extended to the finishes of the technical components and engine
还延伸至了技术配件和发动机的饰面。
in order to create a harmonious balanced visual impact.
随着“技术”（这一概念）的引入，
With the introduction of “tech” anthracite
车架，护板和轮毂采用了炭黑和青铜两色，
and bronze colours for the frame plates and rims we provided a more mechanical.
我们为摩托车的观感和品牌价值提供了一个更加机械感且精致的视效。
and sophisticated vision for the perception of the motorcycle and brand values.
感谢于3D视化软件，
Thanks to the 3D visualization software
我们能够验证图形和颜色差异的发展，
we were able to verify the graphics and colour variants development
其在应用到摩托车表面的几何图时达到了期望。
gave the desired feeling once applied to the geometry of the motorcycle surfaces.
这允许我们在摩托车三维表面
This allowed us to correct any issues regarding the two dimensional graphics
纠正任何2D图形出现的问题。
on the three dimensional surfaces of the motorcycle
“designevolver’s” 不仅是我们的信条口号，
“designevolver’s” is not only our tagline
也代表了我们就感知价值上以接近并超越预期作为目标。
but represents our goal to exceed expectations in terms of approach and percieved value.
高金所要求的不只是一张简单的新款摩托车的图纸。
Gaokin demanded more than a simple graphic for a new motorcycle
我们致力于用我们在摩托车行业的经验
We aimed to create the foundations for a family of products for this emerging BRAND
为这个新兴品牌创造出他们产品系列的基石。
with our experience within motorcycles industry.
客观上要超越客户期待的必要基准
This knowledge combined with a passion for design is fundamental in the objective
是我们在摩托车行业的知识中融入了对设计的热情。
to exceed customer expectations.
C-CREATIVE #designevolver
C-CREATIVE #designevolver
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