2019年2月8日，德国设计奖颁奖仪式在德国法兰克福会展中心举行，
“CGTN兵马俑系列”广告荣获2019年德国设计奖银奖；
“CGTN动物拼图系列”广告荣获特别提名奖。
The “Award Ceremony of the 2019 German Design Award” was held at Messe Frankfurt, Germany on Friday. Invited by the German Design Council, CGTN “Terracotta Warrior Series” design awarded the winner of “Excellent Communications Design Integrated Campaigns and Advertising”, and “Animals Series” design awarded the Special Mention of “Excellent Communications Design Integrated Campaigns and Advertising”.
“CGTN兵马俑系列”广告以中国兵马俑的形象与世界上知名人物相结合的方式，代表不同文化在哲学、思想和现代艺术方面的碰撞；
“Terracotta Warrior Series”contains Chinese Terracotta Warrior and well-known characters around the world. The subject of the artwork presents the collision of different cultures, philosophies, ideologies and modern arts.
“CGTN动物拼图系列”广告以特别的角度，用世界各国有代表性的动物为元素，以正负视觉差为设计理念，将动物图形和颜色组合，两版系列广告均体现出CGTN“看见不同”的理念。
“Animals Series” illustrates the unique angle of various cultures, natural landscapes, and symbolic animals; the design was generated by color and visual difference (positive and negative space) of symbolic animals. These two artworks deliver the brand concept of CGTN, “See the Difference” to its global audience.
以上广告已于2018年英国、法国、德国、澳大利亚、俄罗斯和肯尼亚进行户外投放，全球受众印象数超过2亿次。
The series of advertisement has been displayed on various platforms across the UK, France, Germany, Australia, Russia, and Kenya, with a total reach of 200 million impressions globally.
德国设计奖（German Design Award）创立于1953年，由德国联邦议会支持，德国设计委员会（German Design Council）主办，是德国最高级别的官方设计奖项，奖项不能由个人或企业自行报名，必须由德国设计委员会推荐的作品才能获得提名，被提名作品多数都为国际大奖获奖作品，因此德国设计奖又被称为“奖中奖”，是世界范围内含金量最高的设计奖项之一。
“The German Design Award” was founded in 1953, its prizes will only be awarded to projects that genuinely represent pioneering contributions to the German and international design landscape. The German Design Award identifies and presents unique design trends: a competition that advances the design-oriented scene.
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