这是一档视频动新闻栏目，实时追踪全球外企动态，周一到周五5位主播帮你解读热点，中、英双语呈现丰富资讯。
主播说：
去过日本杂货商店LOFT的人应该都会有这样的感受：只有想不到的，没有买不到的。今天我们就来说说日本Seven & i控股集团旗下的这家生活方式集合店LOFT的营销“新”事。
据日本媒体日前报道，LOFT正在它的旗舰店内，面向中国消费者发布导购直播视频，国内的消费者可以在“淘宝网”或者是APP上观看，了解最新商讯。
之所以面向中国国内做“直播营销”推人气，是因为这家公司计划2020年加速开拓中国市场。此前，LOFT宣布，将于2023年前，在中国开设6家直营店。第一家成都店，计划2020年春季前正式营业，它将成为LOFT全球范围内第一家海外直营店。
投中国消费者，特别是年青人之所好，在流量上下功夫，LOFT可以说是做了功课的。不过，对于LOFT而言，中国网购的便利性和亲民的价格，加上日益多元、丰富的商品市场，挑战还真的不小。在寻求增长机会的同时，能否提供独特的门店体验提升消费者来店率、商品是否足够有新意、是否适应中国市场快速的变化等，这些恐怕都是外国零售企业进驻中国市场时需要攻关的课题。
亚洲跨境投资呈现多元化发展格局
Asian Capital Is Not Homogenous
在低利率环境持续、区域租金收益率降至历史低位的背景下，世邦魏理仕预计, 跨境房地产投资将持续吸引各类具有多元化配置需求的资金参与，并积极寻求新的投资目的地。
Data from CBRE’s biannual analysis argues that Asian outbound flows momentum is being spurred by new sources of capital looking for diversification, a low interest-rate environment, historically low yields and new destinations gaining popularity.
2019年上半年，韩国的跨境房地产投资总额继续稳步上升，共计68亿美元，较两年前同期增长了一倍以上。
Korean investors contributed the largest portion of outbound flows in the first half of 2019. Korean investors doubled their purchasing activity from within two years ago to US $6.8 billion.
投资规模位居第二的新加坡投资者贡献了57亿美元，其在亚洲范围内的跨境投资表现尤其活跃。
Singaporean capital constituted the second largest source of Asian outbound capital in H1 2019, reaching US $5.7 billion in purchasing activity.
上半年亚洲区域内部跨境投资总额为91亿美元，其中43%来自新加坡。
A separate trend also exhibits the willingness of Singaporean buyers to invest within Asia. 43% of total Asian outbound flows injected into the region were contributed by Singaporeans.
此外，日本投资者的跨境投资热情持续升温，投资规模增至19亿美元。
The volume of outbound investment activity by Japanese buyers increased for the third consecutive half yearly period to US $1.9 billion in H1 2019.
从投资目的地市场来看，巴黎和东京成为今年上半年亚洲资本最受青睐的投资目的地。上海排名同比上升两位，在上半年位列第三。
Paris and Tokyo to be the favorite investment destinations of Asian investors. Shanghai runs a close third, moving up two places from 2018H1.
热塑性复合材料带来全新外观表现力
Thermoplastic Composites Put A New Spin On Automotive Exteriors
蔚来汽车旗下电动SUV ES8和ES6的选装配件有所升级，全新21英寸碳纤维合金轮毂即采用了科思创的Maezio复合材料。
The ES8 and ES6, the all-electric SUVsfrom Chinese electric vehicle startup NIO, a boost on the wheels，thanks to their unidirectional carbon fiber optics and a high-quality surface offered by the polycarbonate matrix, Covestro’s Maezio.
热塑性复合材料在汽车市场越来越受到欢迎。与传统的环氧基热固性复合材料相比，它们具有许多优势：
Thermoplastic composite materials are gaining traction in automotive as they offer many benefits.
无需低温贮存、可回收价值更高，而且可以显著提高生产效率。另外还有一个不可忽视的优点是外观表现力。
They have no shelf life issues; they are inherently recyclable; and they enable significant increases in production speed. And there’s one more characteristic that offers promise: aesthetics.
碳纤维合金轮毂采用碳纤维插片，旨在提高整车品质，带来更轻、优化的造型设计，改善轮毂的空气动力学表现。
The wheelsfeature aluminum rims with opt-in carbon fiber blade inserts,designed to lend the vehicle a high-end aesthetic appeal with a lightweight flavor and improved aerodynamics.
为实现高品质外观，复合材料的树脂选择至关重要。聚碳酸酯具有优异的外观质量，此外，还适用各种涂料和装饰工艺，可以设计出独特的表面效果。
To achieve a high level of aesthetics, the choice of the resin system is crucial. Polycarbonates boast high surface quality and optical performance. Furthermore, polycarbnate-based composites are compatible with a wide range of coatings and decoration processes for designing unique surfaces.
蔚来的这款轮毂插片最终选择了一种哑光涂层，不仅保留了单向纤维的美感，而且还提供了所需的保护——车轮是车辆与道路的接触点，性能和安全性的重要性不言而喻。
This makes it possible to develop a matt-coating system for the wheelblade that not only retains the beauty of the unidirectional fibers but also provides the needed protection – wheels are every vehicle’s touchpoints with the road, and as such, must perform flawlessly.
乐高计划全球扩张
Lego Plots Global Expansion
据外媒报道，玩具制造商乐高有望在今年年底前开设150家新店。
Lego is on track to open 150 new stores by the end of this year.
这家总部位于丹麦的玩具制造商日前公布业绩时表示，此次扩张计划包括今年12月在阿姆斯特丹开设一家旗舰店，以及在中国开设80家新店。
The Danish-based toymaker said recently when it reported earnings the expansion includes a flagship store it’s planning to open in Amsterdam this December, and 80 new stores in China.
该计划使乐高有望在今年年底前在中国35个城市开设逾140家门店。新开张的门店将使其全球门店总数达到近600家。
The plan puts Lego on track to have more than 140 stores across 35 cities in China by the end of this year. The openings will bring its tally to nearly 600 locations globally.
“鉴于不断重塑全球玩具业的革命性转变，我们对自己的业绩感到满意。”该公司首席执行官尼尔斯·克里斯汀森在一份声明中表示:“在这种背景下，我们将在最大的市场上继续扩大消费销售和市场份额。”
“We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry,” CEO Niels B. Christiansen said in a statement. “Against this backdrop, we continue to grow consumer sales and market share in our largest markets.”
英航废料变燃料项目启动
British Airways Launches Project Turning Waste Into Jet Fuel
随着数项计划的提交，欧洲首个以生活垃圾和商业固体废物为原料的可持续燃料加工厂即将开工建设，英国航空向其未来飞机使用可持续燃料目标又迈进一步。
British Airways is one step closer to powering its future fleet with sustainable jet fuel made from rubbish as plans have been submitted to develop Europe’s first household and commercial solid waste to sustainable fuels plant.
这座拟建工厂技术先进，每年消耗50万吨餐盒、尿布和外卖咖啡杯等不可回收日常生活垃圾和商业固体废物。这些垃圾和废物以前只能填埋或焚烧，现在则可以将其转化为更为清洁的可持续航空燃料。
The proposed state-of-the-art plant would take over half-a-million tonnes each year of non-recyclable everyday household and commercial solid waste destined for landfill or incineration such as meal packaging, nappies and takeaway coffee cups and convert it into cleaner burning sustainable aviation fuel.
英国航空拟购买该工厂生产的燃料，供本公司飞机使用。这是英国航空推出的一项重要举措，旨在从2020年起将碳排放水平降至碳中和增长的行业目标；2050年将碳排放水平在2005年基础上减半。
British Airways intends to purchase jet fuel produced at the plant for use in its aircraft. This is an important step in the reduction of the airline’s carbon emissions towards the industry targets of carbon neutral growth from 2020 and a 50% reduction by 2050 from 2005 levels.
这种燃料使飞机发动机废气中的烟灰最高可减少90％，硫氧化物减少近100％；与焚烧或垃圾填埋相比，该项技术将降低英国境内垃圾废物处理产生的碳排放。
The fuel will also improve air quality with up to 90% reduction in soot from aircraft engine exhausts and almost 100% reduction in sulphur oxides; and the technology offers a lower emissions route to process UK waste than incineration or landfill.
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